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Engaging AI-driven learning experience to enhance knowledge retention

Blox Academy is a training platform designed to train aspiring Relationship Managers/agents with the essential skills and real estate knowledge needed for success.

As the first UX designer at Blox, I joined at a pivotal stage when the company was in initials stages of building a mobile learning experience (LXP) to ensure RMs were well-versed in real estate terminology.. With a few initial designs and tight deadlines, I took ownership of the end-to-end design process, shaping the platform from concept to execution.

The goal was to craft an engaging, interactive learning journey with high completion rates by integrating AI-driven, chat-based quizzes, gamification, and personalized feedback—setting Blox Academy apart with its focus on adaptive learning and real-world application.

Blox Academy is a training platform designed to train aspiring Relationship Managers/agents with the essential skills and real estate knowledge needed for success.

Outcome

Increased course completion rate by 57% and reduced logistic load by 37%.

Team

CXO, 2 front-end engineers, 1 backend engineer, 1 AI/ML specialist, 1 PM, me (solo product designer)

My Role

100% individual project: from research, user interviews,and usability testing to prototypes.

Problem

Existing offline method showed lack of knowledge retention

Blox, a prop-tech is aiming to onboard young talent, faced the challenge of efficiently training new RMs. The existing offline training method showed less knowledge retention and lacked engagement. The goal was to create a robust, interactive training platform that effectively imparts knowledge, assesses understanding, and prepares RMs for their roles.

Business Goal

Enhance Training Efficiency: Improve the effectiveness of training new RMs, ensuring they are well-prepared before joining.
Standardize Training: Provide a consistent training experience across all RMs.
Boost Engagement: Use interactive and engaging methods to keep young RMs motivated and involved.
Track Progress and Performance: Monitor RM progress and performance to identify areas needing improvement.
Scalable Training Solution: Develop a scalable solution that can accommodate a growing number of trainees without additional resources.

Enhance Training Efficiency: Improve the effectiveness of training new RMs, ensuring they are well-prepared before joining.
Standardize Training: Provide a consistent training experience across all RMs.
Boost Engagement: Use interactive and engaging methods to keep young RMs motivated and involved.
Track Progress and Performance: Monitor RM progress and performance to identify areas needing improvement.
Scalable Training Solution: Develop a scalable solution that can accommodate a growing number of trainees without additional resources.

How might we create an engaging, scalable, and efficient training program that standardizes the training experience, tracks progress effectively, and prepares RMs to be field-ready?

Competitive Analysis

We analyzed popular learning platforms like Duolingo, Udacity, Khan Academy, and Coursera to understand their strengths and weaknesses.

Duolingo

Gamification
Activity Dashboard.
Personal Tutoring
Course Tracking.
Learner Portal

Udacity

Summarise concepts
Personalised feedback & guidance
Translation in other languages
Virtual tutoring

Khan Academy

Practice exercises
Instructional Videos
Content Creation through AI
Personal Tutoring
Personalized learning dashboard

Coursera

Skill Gap Analysis
Comprehension Checks
Course Recommendation Engine
Advanced Analytics
In-course assessments

Duolingo

Gamification
Activity Dashboard.
Personal Tutoring
Course Tracking.
Learner Portal

Udacity

Summarise concepts
Personalised feedback & guidance
Translation in other languages
Virtual tutoring

Khan Academy

Practice exercises
Instructional Videos
Content Creation through AI
Personal Tutoring
Personalized learning dashboard

Coursera

Skill Gap Analysis
Comprehension Checks
Course Recommendation Engine
Advanced Analytics
In-course assessments

Key Insights

Gamification: Elements like leaderboards and badges enhance user engagement.
Personalization: AI-driven content customization improves learning outcomes.
Interactive Content: Short, bite-sized videos keep users engaged and facilitate better retention.

Gamification: Elements like leaderboards and badges enhance user engagement.
Personalization: AI-driven content customization improves learning outcomes.
Interactive Content: Short, bite-sized videos keep users engaged and facilitate better retention.

Interview

To gain insights from both business and user perspectives, we conducted several sessions with stakeholders and users. These sessions helped a lot in shaping the project.

Key questions from Sales Heads

What are the primary challenges faced with the current RM training process?
What specific skills and knowledge should the training program impart to RMs?
How do you envision the certification process enhancing the training outcomes?
What metrics are currently used to assess RM readiness and performance?

Key questions from RMs

What are your preferred learning methods and formats?
How do you feel about the existing training sessions?
What features do you think would make the training more effective?
How would you like to receive feedback on your progress and performance?
How do you perceive the transition from offline to online training?

Key questions from Sales Heads

What are the primary challenges faced with the current RM training process?
What specific skills and knowledge should the training program impart to RMs?
How do you envision the certification process enhancing the training outcomes?
What metrics are currently used to assess RM readiness and performance?

Key Insights

Primary Challenge: Non-standardized, continuous training process
Knowledge of real estate world, sales process and customer engagement are the key skills to be focused in the training program
Gamification and personalization can be used to increase the user engagement
Considering the persona's, learning through is bit-sized videos like Instagram, is the most preferred method.
Certification needs to be earned through a standard exam/exercise.

Primary Challenge: Non-standardized, continuous training process
Knowledge of real estate world, sales process and customer engagement are the key skills to be focused in the training program
Gamification and personalization can be used to increase the user engagement
Considering the persona’s, learning through is bit-sized videos like Instagram, is the most preferred method.
Certification needs to be earned through a standard exam/exercise.

Empathy Mapping

Empathy Mapping was done to define the target audience with more clarity, as well as illustrate their needs and actions. empathy mapping helped me gain perspective on their thoughts and feelings. the data in the empathy map are based on insights from user interviews

Says

an engaging learning experience that evolves with their progress
lack of interest in learning and continuous learning
emphasise the importance of convenience and accessibility in their online education

Thinks

Hope of learning more with less distractions
Confusion and fear of not succeeding
Aspire to see visible improvement in their performance.

Does

Users dedicate significant time to online courses but get distracted due to the digital environment's inherent interruptions
Users actively seek opportunities for revision and improvement.

Feels

Feeling helpless when there is lack of progress tracker
User gets frustrated when they couldn’t get feedback on what they are actually learning

User Persona

Sara, 19

Favourite Apps

Instagram
Snapchat
Discord
Whatsapp

Background

Sara is highly motivated and self-disciplined, but she occasionally lacks the structure of traditional classroom learning. She is tech-savvy and values data-driven insights to guide her learning journey. She is willing to invest time and effort to achieve her career goals but needs a learning platform that aligns with her specific needs and preferences.

Goals & motivation

Sara aims to transition into a new career field, and she recognises the importance of gaining new skills and knowledge. She values the flexibility of online courses and quizzes that adapt to her learning pace and areas of improvement. Her goal is to continuously refine her skills to remain competitive in the job market.

Pain Points

Sara often gets distracted while studying online, leading to gaps in her understanding of course material. She appreciates the convenience of self-paced learning but needs a solution that keeps her engaged and motivated. She also seeks opportunities for interaction and mentorship to bridge her knowledge gaps effectively.

Key Insights

Tech-Savvy: Users are comfortable with mobile technology and prefer interactive, digital learning methods.
Motivated by Competition: Leaderboards and the ability to re-attempt quizzes to improve scores were highly appealing.
Desire for Clear Guidance: Users appreciated the idea of AI providing hints and guiding them to the correct answers during quizzes.

Tech-Savvy: Users are comfortable with mobile technology and prefer interactive, digital learning methods.
Motivated by Competition: Leaderboards and the ability to re-attempt quizzes to improve scores were highly appealing.
Desire for Clear Guidance: Users appreciated the idea of AI providing hints and guiding them to the correct answers during quizzes.

Information Architecture

Design Principles

Engagement and Interactivity

Integrate gamification elements like leaderboards and badges to make learning fun, while using AI-driven quizzes and interactive content to keep users actively engaged.

Personalization

Leverage AI to tailor content and quizzes based on individual user performance, offering a customized learning experience that adapts to each user's needs.

Content Prioritization

Present information in digestible, bite-sized chunks, ensuring users receive the most relevant content at the right time to avoid cognitive overload.

Final Design

Simplicity & Clarity

The home screen is designed to be straightforward and easy to navigate, providing users with clear information on their course progress and upcoming modules. By prioritizing simplicity, the design ensures that users can quickly access the most important features without unnecessary distractions.

Content Prioritization

By clearly displaying the number of courses, estimated time to complete, and module details, the design helps users prioritize their learning journey. Bite-sized videos and timestamped note-taking further enhance content engagement and retention.

Gamification - Engagement and interactivity

Incorporating a leaderboard that reflects quiz scores taps into users' competitive instincts, motivating them to improve their ranking. The option to retake quizzes adds a layer of gamification, encouraging continuous learning and self-improvement.

Incorporating a leaderboard that reflects quiz scores taps into users’ competitive instincts, motivating them to improve their ranking. The option to retake quizzes adds a layer of gamification, encouraging continuous learning and self-improvement.

Trust and Transparency

The final MCQ-based quiz is designed to be a clear and transparent assessment of the user's knowledge, with the score directly contributing to certification. This straightforward approach builds trust in the certification process.

The final MCQ-based quiz is designed to be a clear and transparent assessment of the user’s knowledge, with the score directly contributing to certification. This straightforward approach builds trust in the certification process.

My journey

Blox Academy was my first opportunity to take a concept from 0 to 1, and the journey was both challenging and rewarding. Each phase, from initial stakeholder meetings to collaborating with project managers, users, and the development team, offered invaluable insights into how business, operations, and technology work.

I learned how to balance user needs with business goals, translate complex requirements into actionable designs, and navigate the dynamics of cross-functional collaboration. This experience not only deepened my understanding of the product design process but also honed my ability to think strategically and empathize with various stakeholders.

What Next

Expand Content Library: Develop more modules and videos to cover a wider range of topics.

Enhance AI Capabilities: Improve the AI's ability to customize quiz questions and provide feedback

Expand Content Library: Develop more modules and videos to cover a wider range of topics.

Enhance AI Capabilities: Improve the AI’s ability to customize quiz questions and provide feedback

Let’s build together

Let's Connect

Behance

Dribbble

Deepti Sethi

Let’s build
together

Let's Connect

Behance

Dribbble

Deepti Sethi

Let’s build together

Let's Connect

Behance

Dribbble

Deepti Sethi